International Women’s Day is a time to celebrate women who drive change, break barriers, and shape the future with determination and purpose. It’s also the perfect opportunity to highlight the incredible partners behind the Celebright Dealer network.
As part of Celebright’s new Partner Recognition Program, each month we will highlight the stories and successes of our valued partners across North America. These entrepreneurs are the heart of our channel business. This month, we’re honored to introduce one such trailblazer—and one of our longest-standing partners—Cheryl Elgie, Founder and Lighting Designer of Lift Lighting.
In an industry traditionally dominated by men, she’s stepped forward with confidence and a clear vision: build an architectural lighting company that intersects design and technology in built environments. Her commitment to craftsmanship, strong client relationships, and sustainable growth has made Lift Lighting one of London, Ontario’s greatest success stories.
A driving force behind Lift Lighting’s success is Cheryl Elgie’s forward-thinking vision. Lift Lighting didn’t start with a business plan — it began right in Cheryl’s own driveway. She loved the warmth and magic of holiday lights, but not the yearly cycle of climbing up icy ladders, untangling strings, and storing them once the season ended. When she discovered Celebright in 2020, permanent outdoor lighting was still a new concept in her area. There were no local installers, and most homeowners had never heard of it.
Cheryl immediately saw the potential. If she wanted a long-term, low-maintenance lighting solution for her home, other homeowners likely did too. What began as a personal solution to a problem quickly revealed a much bigger opportunity. Interest was there — awareness was not.
Rather than entering a crowded market, Cheryl helped define it. Her work isn’t about selling and installing permanent lighting systems; it's creating spaces that are individualized through illumination.
Once Cheryl recognized the impact she could make and the possibilities before her, there was no turning back.
“I’m proud that I didn’t just install lights. I built a brand. I built standards. I built trust."
- Cheryl Elgie
Since 2020, Cheryl Elgie and Lift Lighting have proudly served as an Authorized Celebright Dealer — and an exceptional one at that, setting the standard for innovation, service, and professionalism in their region. All while bringing Joy through Light.
The partnership between Lift Lighting and Celebright is built on shared values: our commitment to innovation, accountability, and top care for our customers.
“It’s about creating moments while building something positive. Creating light in an industry, in a community, and in people’s homes. We’re not just installing lighting systems, we’re giving people more reasons to celebrate."
- Cheryl Elgie
At Celebright, our Dealers’ success is our top priority. We provide Dealers like Cheryl with the tools, knowledge, and resources they need to grow their business. We’ve supported Lift Lighting with product expertise, ongoing training, and collaborative marketing strategies. After all, we’re not just offering products, we’re building partnerships that help our Dealers shine in every project, every season.
In return, Cheryl’s dedication to excellence ensures that every Celebright installation reflects the strength of our brand and the potential of our Dealer network. Partnership isn’t just about supply and demand — it’s about trust an collaboration.
Considering becoming a Dealer? Visit our Become a Dealer page to see why Celebright support is the top choice for entrepreneurs looking to grow.
We’re honoured to celebrate leaders like Cheryl who are not only building successful businesses but also shaping the future of our industry. She proves that technical expertise, business acumen, and strong leadership know no gender. By showing up with confidence and capability, she inspires other women to pursue entrepreneurship, leadership roles, and careers in trades and technology.
Her journey with Lift Lighting is a testament to what’s possible when vision meets resilience, innovation meets action, and partnership meets purpose. Cheryl isn’t just installing Celebright systems — she’s lighting the way for the next generation of women entrepreneurs and industry leaders.
When asked what advice she would offer other women considering this industry, Cheryl shared:
“Don’t wait until you feel completely ready. And don’t downplay your strengths. The way you communicate, organize, design, or connect with people — those are advantages. There is space for women here. And there is opportunity."
- Cheryl Elgie
Here’s to women who lead and light the way. Because it’s not about fitting into an industry standard — it’s about redefining it.